Category: Small business

The importance of conducting a market assessment

The importance of conducting a market assessment

By Bandhana Katoch SCVBJ Contributor For any business to be sustainable, they have to ask a critical question: “Is there a market for the existing or new products and services?” Sometimes the critical question only occurs early in the business cycle. There is an opportunity to increase customer engagement through periodic assessments as the business...

Decorating for today’s owners and tomorrow’s

Decorating for today’s owners and tomorrow’s

The common thread that runs through the work done by Gin Treadwell is that the goal is improve the look and feel of someone’s home. Because she works both as an interior designer and a stager of homes going on the market, the difference is that sometimes the homes are furnished, sometimes not, and some...

Vincenzo’s recipe: pizza, community, live music

Vincenzo’s recipe: pizza, community, live music

Two things that Vincenzo’s Pizza owner Steve Katz loves are making pizza and making metaphors about making pizza. “You could say we’re the pizza equivalent of the Lakers or the Golden State Warriors.” If comparing Vincenzo’s Pizza in Newhall to two of America’s most storied professional basketball franchises seems a stretch, Katz has another comparison...

One year later, movie ranches rebound from the Sand Fire

One year later, movie ranches rebound from the Sand Fire

Before it had a name, the fire started small, burning a mere quarter acre of brush on the south side of Highway 14 near Sand Canyon Road in Santa Clarita on the afternoon of Friday, July 22, 2016. Most such small flare ups are quickly extinguished. Not this one. By Noon Saturday, the Sand Fire...

New Appointments

New Appointments

Steven Binder Appointed: Chief Financial Officer, MannKind Corp., Santa ClaritaFormerly: Vice President and Chief Financial Officer, International Group, Stryker Corp., Singapore James Kneblik Jr. Appointed: Director of Development, College of the Canyons Foundation, Santa Clarita Formerly: Manager, Business Sponsorship Program, City of Santa Clarita’s Economic Development Division Patrick McCauley, J.D., M.B.A. Appointed: Chief Commercial Officer,...

Family business snapshots

Family business snapshots

A V Party Rentals     AV Party Rentals has been family-owned and operated in the Santa Clarita Valley since 1968. The company provides services for parties, business events and weddings. Owners: Rusty Parr, Cathy Holm, Ryan Parr, Roger & Patricia Parr Year firm began: As a business, 1968; as “A V Party Rentals,” 1978...

Family-owned businesses drive the economy

Family-owned businesses drive the economy

Family-owned businesses are economic powerhouses that drive local, national, and global economies. Here are some statistics compiled by the Conway Center for Family Business, a nonprofit organization in Columbus, Ohio, that provides educational programs and resources to support the growth and success of local family businesses. America’s Economic Engine Family businesses account for 64 percent...

ROUNDTABLE: Owners talk about their lives at a family business

ROUNDTABLE: Owners talk about their lives at a family business

Four members of local family businesses met at The Signal in July to compare notes about their experiences. Participants: Don and Mitzi Like: LBW Insurance and Financial Services Jeff Green: Douglas Furniture Ben Griffiths: Brent’s Carpet One How did you start your company? Mitzi Like: Dad and I started the company together. Dad had an...

LuLaRoe retailer harnesses social media to grow business

LuLaRoe retailer harnesses social media to grow business

A gift from her sister changed Valerie Bernardo’s career path a year ago. “She won a pair of leggings in a raffle and gave them to me,” she said. “They were super soft and comfortable, and I was hooked.” Bernardo, a lifelong resident of Valencia (“I was born at Henry Mayo Newhall Hospital”) except for...

Knowledge Exchange

Knowledge Exchange

Calvin Hedman Company: Hedman Partners, accounting Title: President   Born: Bowman, N.D. Education: University of North Dakota; CSUN, Bachelor’s in business administration, accounting option     Hobbies: Golf, basketball, traveling Motto: When you’re growing, no one really knows what they’re doing.   Lisa Eichman Company 1: Eichman and Eichman, tax advisors Title: Managing Partner Company...

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